UK Retail don’t seem to grasp the idea of an embargo. [GTA]
The definition of an embargo is “A deadline before which information should not be published”. That means, Big Four, that you are not to sell a product before the embargo is up.
As much as I would love the owners of the Big Four would read this, I doubt they would. But regardless, images of a shop receipt have appeared on the official Sony PS forums. The receipt provided is a genuine one from Clackmannanshire, where an ASDA retailer has sold the game for the PS3 before the embargo is lifted (It’s still down for another ten and a half hours, as of time of posting). They are selling it for £39.71, if you’re interested.
Since all retailers had to sign a legally binding agreement, they have broken it for all retailers in the world, and it will all snowball. What’s more disturbing, is that the copy in the photograph was bought on Friday the 25th.
Please see here for said photograph.
I honestly hope that ASDA goes on Take2’s blacklist for games releases, and that their restock delivery goes missing.
EDIT: First post done using my EeePC. : D
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By Daniel Mitchell, 28 April, 2008 @ 1:45 pm
No chance in them blacklisting Asda/Walmart. Considering the proportion of sales which must come from there.
By Chris Moran, 28 April, 2008 @ 1:57 pm
Nice writing style. Looking forward to reading more from you.
Chris Moran